Privacy Policy

Last updated: 07/09/2026

Serty Distributions Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or do business with us as a trade customer.

1. Who we are

Serty Distributions Ltd Company Registration No: 17298487 VAT Number: GB 524821206 Registered address: Suite Ra01, 195-197 Wood Street, London, E17 3NU Phone: 07435343999

We are the “data controller” for the personal data we collect from you.

2. What information we collect

We may collect and process the following data:

• Business account information: company name, company registration number, VAT number, trading address, delivery address(es).
• Contact information: names, job titles, email addresses, phone numbers of individuals at your business who deal with us.
• Order and transaction information: products ordered, order values, payment terms, invoices, delivery records.
• Technical information: IP address, browser type, pages visited, and similar data collected automatically via cookies when you use our website (see Section 7).
• Communications: records of emails, calls, or messages between you and us.

We do not knowingly collect information from individual consumers, as we operate on a business-to-business (B2B) basis only.

3. How we use your information

We use your information to:

• Set up and manage your trading account.
• Process and fulfil orders, including invoicing and delivery.
• Communicate with you about your orders, account, or enquiries.
• Carry out credit checks where credit terms are requested.
• Comply with our legal, tax, and regulatory obligations.
• Improve our website and services.
• Send you information about products, offers, or changes to our terms, where you have agreed to receive this (you can opt out at any time).

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: to perform our contract with you (e.g. processing and delivering your orders).
• Legal obligation: to comply with tax, accounting, and regulatory requirements.
• Legitimate interests: to manage our business relationship with you, prevent fraud, and improve our services, provided this does not override your rights.
• Consent: where you have opted in to marketing communications or non-essential cookies.

5. Who we share your information with

We may share your information with:

• Payment processors and banks, to process payments.
• Delivery and logistics partners, to fulfil orders.
• Credit reference agencies, where credit account applications are made.
• Our accountants, auditors, and legal advisors, where necessary.
• Regulatory or law enforcement bodies, where required by law.

We do not sell your personal data to third parties.

6. International transfers

If any of our service providers are based outside the UK or European Economic Area, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data in line with UK GDPR requirements.

7. Cookies

Our website uses cookies to help it function properly and to understand how visitors use our site. You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

[If you use analytics or marketing cookies (e.g. Google Analytics, Meta Pixel), list them here specifically, along with a link to a cookie consent tool if one is in use.]

8. Data retention

We retain personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. Trading and invoice records are typically retained for a minimum of 6 years in line with UK tax law.

9. Your rights

Under UK GDPR, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data, where applicable.
• Object to or restrict certain processing.
• Request data portability.
• Withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, contact us using the details in Section 1.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been mishandled.

10. Data security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

11. Changes to this policy

We may update this Privacy Policy from time to time. The “last updated” date at the top of this page will reflect the most recent changes. We encourage you to review this policy periodically.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Serty Distributions Ltd Suite Ra01, 195-197 Wood Street, London, E17 3NU Phone: 07435343999